Introducing the new BigCommerce
What started as a simple shopping cart is now a robust ecommerce platform powering thousands of emerging brands, as well as many of the industry's largest online businessses.
Since 2009, BigCommerce has powered a new generation of commerce -- one no longer restricted by geography, currency, language or technology. During this journey, we have evolved as a compnay and grown with our merchants, building products to support their needs and better serve their customers. BigCommerce has democratized the same technologies used by industry heavyweights so that a new generation of brands can compete on equal footing.
Now we are seeing explosive growth in the ecommerce industry, and rapid changes in shopping preferences for both consumers and businesses. We felt it appropriate to reflect on BigCommerce's mission and identity, which has been, is and will forever be rooted in helping merchants sell more.
Today, we are excited to introduce you to the new BigCommerce - a new brand identity that reflects our long-term commitment to powering growth, removing complexity and supporting businesses around the world.
Up and to the right
Our mission at BigCommerce is very simply put: to power commerce success, on brand at a time. We do this by providing a platform on which merchants can maximize their success, both today and in the future.
This is represented in our new logo -- an ode to the "growth chart" used in board rooms and offices around the world to quantify progress. At its core, our logo is a dramatically simple composition of elements that convey our brand's promise to help merchants grow "up and to the right."
Through our new logo, our desire to help merchants grow "up and to the right" is now intrinsically linked to the BigCommerce brand.
A new way to experience BigCommerce
Of course, a brand is more than just a logo and color palette. So today we're also introducing an entirely new look and feel to everything BigCommerce, including our website, control panel, educational content and more. This new brand helps better convey our story, and the story of our merchants.
Just as with businessses that rely on our platform, design plays a vital role in how customers interact with and experience our brand. The changes to our website and control panel were informed directly by our customers and partners, and are designed to make interacting with and discovering information easier and more efficient.
A pattern for success
The new BigCommerce
Our new brand is a reflection of our vision, commitment to our customers and our role in the commerce industry. - Brent Bellm / CEO - The Big Vision